Microsoft is eager to have two new distributers for its Live Search, a much-needed boost.
The company has announced on Wednesday a global deal with Dell that will see Live Search be the default search engine and a Windows Live toolbar bundled on the size of consumer and small-business PCs sold by the computer maker over the next three years. This is in addition to a five-year deal with Verizon Wireless. It's the most recent endeavor for Microsoft, which has been trying--and struggling--for the past four years to build a search business that can offer a substantive competitor to Google. It is the time for heavy propagation according to Microsoft Senior Vice President Yusuf Mehdi.
Microsoft is into two other moves one is also, one is including building its own ad-serving engine, and spending billions to acquire Aquantive, and trying promotions such as its Live Search Cash back and other efforts designed to give consumers a financial incentive to use its search engine.
According to Microsoft/Verizon deal, Microsoft Live Search will be preloaded on new Verizon Wireless phones and smart phones to offer all local and Internet searches. Microsoft will also power search for Verizon Wireless' VCast content, allowing subscribers to search for ringtones, full music tracks, videos, and other VCast entertainment content and news. Also as part of the deal, Microsoft will handle all search and display advertising for Verizon's mobile Web services.
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